Hi, I'm Shelby
Since 2017, I've worked in almost every corner of the beauty world - which is why I understand exactly what modern stylists need.
My Beauty Experience
Women's color and cuts in a booth-rental salon
Lash extensions added when I moved to a private salon suite
Men's grooming at the Oregon State Hospital
Clipper cuts and barbering at Great Clips
Because I've worked with so many different clients behind the chair, I know what hairstylists, barbers, and beauty professionals are juggling everyday.
The Missing Piece
After years behind the chair, I kept seeing the heartbreaking pattern in the beauty industry:
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So many talented stylists weren't making it past the 5-year mark in their business.
NOT because they lacked skill.....
but because no one taught them how to build a client base.
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Cosmetology school teaches you how to do hair, but it doesn't teach you:
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How to market yourself
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How to attract new clients
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How to build credibility online
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How to design a website that shows you off
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How to create a booking flow that doesn't overwhelm clients
Stylist to Strategist
As I grew behind the chair, I realized doing great work wasn't enough to grow a business. Visibility is everything - and beauty school never taught us how to get it.
To figure it out, I started digging into marketing, branding, websites, SEO, META, all of it - and it felt like earning a second degree just to stand out. Most stylists feel the same - we didn't sign up to be tech experts. we just want to do what we love and have financial freedom and the freedom to live life on our own schedule, without drowning in DMs and algorithms.
But I discovered I actually loved the strategy side! I just knew other stylists shouldn't have to spend years struggling behind the chair while they try to figure it out.
That's why I built Shelby Styles - to help beauty pros get seen, get booked, and build careers that feel effortless instead of overwhelming.